Copywriting – general examples

Journal of Arts Marketing Issue 02 – July 2001

Raspberry & Peaches
Why do we seem to find it so difficult to persuade people to experience the arts? Could it be that we are not talking to people in the right way? Almost all audience members need straightforward answers to three straightforward questions: What is it about? What is it like? How am I going to feel when I experience it? In a bid to get us all communicating appropriately, JAM brings you a range of peaches to aim for and raspberries to avoid.
A Big Raspberry to…
The dance festival that consistently writes copy that goes straight over most people’s heads – including those who like contemporary dance:
His performances explore movement inspired by how the body is regarded as both form and content in a live performance. [This] is a solo work which searches for the space where the perception of oneself as object collides with the wish to retain control…
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