Audiences for unfamiliar work

Arts Professional: Essential Audiences 3 July 2006

Trainspotters and Trendsetters
Heather Maitland considers the nature of audiences for unfamiliar work by unfamiliar artists
I can’t think of many arts organisations that don’t want to stretch their audiences and their staff by programming outside their comfort zone. That means we are all dependent on the visitors, participants and audiences who are willing to follow us into unknown territory.

At its annual conference in May, Audiences Central invited speakers and participants to explore the world of trainspotters and trendsetters. We defined trainspotters as those consistently interested in a particular type of arts activity that most people aren’t and trendsetters as those who consistently take risks with unfamiliar and untested artists activities in a way that most people don’t. So who are they and what are they like?

View full article as PDF document.
View full article as word document.

Comments are closed.