Journal of Arts Marketing Issue 31 – July 2008

What do we know about our culturally diverse population?

Heather Maitland on Britain’s increasingly multicultural society

Hardish Virk, this issue’s guest editor, asked me to research the answers to three simple questions:
• How have the UK’s demographics changed?
• What will be the impact of recent immigration trends?
• What is the impact of recent immigration from Eastern Europe?


I wish the answers were as straightforward as the questions.

How have the UK’s demographics changed?

In the simplest terms, we need the answer to this question because we want to understand the communities our organisations serve so we can see how those communities are reflected in our audiences, visitors and participants…

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