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Branding 2008...

Journal of Arts Marketing Issue 28 – January 2008 Complex relationships abound Heather Maitland discovers that most research into brands is case-study based and here she explains why Branding is well researched: Google Scholar comes up with over 6,000 books and articles published in academic journals...
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Doors sales and advanced bookers...

Journal of Arts Marketing Issue 22 – February 2007 On the trail of the missing hordes Walk-ups, advance bookers and non-bookers: a study commissioned from Cultural Intelligence by the Arts Councils of England, Wales, Scotland and Northern Ireland. My first reaction to this recently published research...
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Managing success...

Arts Professional: Essential Audiences 24 April 2006 Making ‘sold out’ mean success When an arts organisation has been successful at attracting audiences, the problems don’t stop there. Heather Maitland looks at ways of managing success. A couple of weeks ago I visited a small arts centre mid-morning...
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More for less – developing arts ma...

Arts Professional: Essential audiences 30 January 2006 More for Less Heather Maitland reflects on what arts marketers can do to introduce new ideas and practice How open are you to new ideas for developing your audiences, visitors or participants? For many of the arts marketers I meet, this is a pointless...
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Branding 2003...

Your organisation’s identity Heather Maitland provides an overview of the key elements to consider relating to branding How it works Everything about your organisation contributes to its identity – your name and address, the way you answer the telephone, the prices you charge, the building from...