Visual arts market...

Journal of Arts Marketing Issue 19 – October 2005 Visual Arts: tapping the potential Research published by Arts Council England (ACE) last year revealed that there is potential to more than double the market for original art. In Taste Buds: how to cultivate the art market (2004), Morris Hargreaves...

Museum marketing – objects or expe...

Marketeum 05 Objects or inspiration: should museums focus on marketing the collection or the experience? Heather Maitland Here’s how two local museums in the UK introduce themselves to potential visitors: “Grantham Museum interprets the archaeology and history of this market town and includes Sir...

Marketeum – Turning Interest into ...

Marketeum 05 Turning interest into action: reaching the potential visitor Heather Maitland Four out of ten people in the UK have visited a museum or gallery in the past 12 months whereas six out of ten have visited a cinema. But 53% of the people who had not been to a museum or gallery give reasons...

Contemporary music enthusiasts...

Journal of Arts Marketing Issue 05 – April 2002 Open to Persuasion How can we persuade people to try something different? How can we persuade people to try something different? Andrew McIntyre argues that the difference between arts attenders and non-attenders is simply motivation. We talk about...