Posted by Heather Maitland in Thinking about audience development on June 30, 2008 | Comments Off
Posted by Heather Maitland in Thinking about audience development on June 1, 2008 | Comments Off
Public engagement...
Journal of Arts Marketing Issue 30 – June 2008 How do the public engage with culture? Heather Maitland explores what we know about the way people experience the arts and what we are learning from this … Research into public engagement with cultural activities divides into four areas: · What...
Posted by Heather Maitland in Thinking about audience development on March 24, 2008 | Comments Off
Measuring engagement...
Arts Professional: Essential Audiences article 24 March 2008 Measuring engagement For decades, marketers have been trying to understand their customers’ experiences. Mason Haire first talked about ‘selling the sizzle not the steak’ way back in 1950. And it’s not just marketers. Retailers worry...
Posted by Heather Maitland in Thinking about audience development on November 19, 2007 | Comments Off
Partnerships with community groups...
Arts Professional: Essential Audiences 19 November 2007 The art of collaboration Heather Maitland considers the sometimes tricky relationships between arts practitioners and their partners, and offers some tips for keeping professional relationships on the right track When did you last check the health...
Posted by Heather Maitland in Thinking about audience development on July 16, 2007 | Comments Off
Reaching the hard to reach...
Arts Professional: Essential Audiences 16 July 2007 Reaching the unreachable Engaging with hard-to-reach groups is, after all, what tackling social exclusion is all about. But how do you reach the unreachable? Heather Maitland makes some suggestions. Some arts organisations exist to reach people no-one...
Posted by Heather Maitland in Thinking about audience development on November 20, 2006 | Comments Off
Customer data for audience development...
Arts Professional: Essential Audiences 20 November 2006 Are You Stalking Your Audience? Heather Maitland sees too many arts organisations squandering opportunities to use their customer databases for effective audience development I come across too many organisations who are not making effective use...
Posted by Heather Maitland in Thinking about audience development on July 1, 2006 | Comments Off
International partnerships...
Journal of Arts Marketing Issue 22 – July 2006 Developing International Collaborations Heather Maitland has recently been delving into the world of international relationships and offers advice based on what she has found Anne Roberts and I have been researching consortia for a forthcoming book...
Heather Maitland is a leading provider of services to help cultural organisations engage with their audiences, visitors and participants.
