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Measuring engagement pt II...

Arts Professional: Essential Audiences 30 June 2008 More about measuring engagement I have found myself thinking a lot recently about how cultural organisations can measure the way that audiences, visitors and participants experience what they have to offer. It all started when I discovered that Scottish...
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Public engagement...

Journal of Arts Marketing Issue 30 – June 2008 How do the public engage with culture? Heather Maitland explores what we know about the way people experience the arts and what we are learning from this … Research into public engagement with cultural activities divides into four areas: · What...
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Measuring engagement...

Arts Professional: Essential Audiences article 24 March 2008 Measuring engagement For decades, marketers have been trying to understand their customers’ experiences. Mason Haire first talked about ‘selling the sizzle not the steak’ way back in 1950. And it’s not just marketers. Retailers worry...
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Partnerships with community groups...

Arts Professional: Essential Audiences 19 November 2007 The art of collaboration Heather Maitland considers the sometimes tricky relationships between arts practitioners and their partners, and offers some tips for keeping professional relationships on the right track When did you last check the health...
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Reaching the hard to reach...

Arts Professional: Essential Audiences 16 July 2007 Reaching the unreachable Engaging with hard-to-reach groups is, after all, what tackling social exclusion is all about. But how do you reach the unreachable? Heather Maitland makes some suggestions. Some arts organisations exist to reach people no-one...
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Customer data for audience development...

Arts Professional: Essential Audiences 20 November 2006 Are You Stalking Your Audience? Heather Maitland sees too many arts organisations squandering opportunities to use their customer databases for effective audience development I come across too many organisations who are not making effective use...
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International partnerships...

Journal of Arts Marketing Issue 22 – July 2006 Developing International Collaborations Heather Maitland has recently been delving into the world of international relationships and offers advice based on what she has found Anne Roberts and I have been researching consortia for a forthcoming book...