arts education | Heather Maitland

Measuring engagement...

Posted by Heather Maitland in Thinking about audience development on 03 24th, 2008 | Comments Off

Arts Professional: Essential Audiences article 24 March 2008 Measuring engagement For decades, marketers have been trying to understand their customers’ experiences. Mason Haire first talked about ‘selling the sizzle not the steak’ way back in 1950. And it’s not just marketers. Retailers worry...

Reaching the hard to reach...

Posted by Heather Maitland in Thinking about audience development on 07 16th, 2007 | Comments Off

Arts Professional: Essential Audiences 16 July 2007 Reaching the unreachable Engaging with hard-to-reach groups is, after all, what tackling social exclusion is all about. But how do you reach the unreachable? Heather Maitland makes some suggestions. Some arts organisations exist to reach people no-one...

about Heather

Heather Maitland is a leading provider of services to help cultural organisations engage with their audiences, visitors and participants.

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Measuring engagement...

Reaching the hard to reach...

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