Doors sales and advanced bookers...

Journal of Arts Marketing Issue 22 – February 2007 On the trail of the missing hordes Walk-ups, advance bookers and non-bookers: a study commissioned from Cultural Intelligence by the Arts Councils of England, Wales, Scotland and Northern Ireland. My first reaction to this recently published research...

Customer data for audience development...

Arts Professional: Essential Audiences 20 November 2006 Are You Stalking Your Audience? Heather Maitland sees too many arts organisations squandering opportunities to use their customer databases for effective audience development I come across too many organisations who are not making effective use...