Posted by Heather Maitland in
Communications on 03 1st, 2006 |
Comments Off on Marketing choice
Arts Professional : Essential Audiences 26 March 2007
Something for Everyone?
Niche marketing may be commonplace in the arts but most arts venues offer a range of events. Heather Maitland explores the marketing of choice.
One consequence of arts organisations’ work to broaden their audiences, visitors...