Cultural diversity statistics...

Journal of Arts Marketing Issue 31 – July 2008 What do we know about our culturally diverse population? Heather Maitland on Britain’s increasingly multicultural society Hardish Virk, this issue’s guest editor, asked me to research the answers to three simple questions: • How have the UK’s demographics...

Developing a culturally diverse audience...

Journal of Arts Marketing Issue 21 – April 2006 How to develop a culturally diverse audience The recently published book on cultural diversity and audience development, Navigating Difference , lists well over 100 information resources relevant to arts organisations trying to develop culturally...

Profiling online ticket buyers...

Journal of Arts Marketing Issue 20 – January 2006 Profiling on-line ticket buyers Each year since 2001, ts.com has sent out email questionnaires to people who purchased tickets from client organisations who want to participate in the research. In 2004, we joined forces to explore in more detail...

Cultural identity and segmentation...

Journal of Arts Marketing Issue 18 – July 2005 How can marketers respond to cultural identity? Many of us have targets for attracting visitors, audiences or participants from specific ethnic groups. But ethnicity is not a particularly useful basis for segmentation. Several pieces of research...