Posted by Heather Maitland in
Arts Marketing on 01 1st, 2008 |
Comments Off on Branding 2008
Journal of Arts Marketing Issue 28 – January 2008
Complex relationships abound
Heather Maitland discovers that most research into brands is case-study based and here she explains why
Branding is well researched: Google Scholar comes up with over 6,000 books and articles published in academic journals...