brand awareness | Heather Maitland

Branding 2008...

Posted by Heather Maitland in Arts Marketing on 01 1st, 2008 | Comments Off

Journal of Arts Marketing Issue 28 – January 2008 Complex relationships abound Heather Maitland discovers that most research into brands is case-study based and here she explains why Branding is well researched: Google Scholar comes up with over 6,000 books and articles published in academic journals...

about Heather

Heather Maitland is a leading provider of services to help cultural organisations engage with their audiences, visitors and participants.

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arts education Arts Marketing audience audience data audience development audience research BAME BME box office box office data brand brand awareness branding brand loyalty brand relationship co-creation collaboration contemporary dance contemporary music contemporary theatre Copywriting corporate identity Cultural diversity cultural identity data capture differentiation emarketing evaluation gallery graphic identity logo marketing communications measuring engagement minority ethnic multicultural museum museum marketing partnership public engagement segmentation targeting target markets visitor research visual arts writing copy

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Branding 2008...

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