Branding 2008...

Journal of Arts Marketing Issue 28 – January 2008 Complex relationships abound Heather Maitland discovers that most research into brands is case-study based and here she explains why Branding is well researched: Google Scholar comes up with over 6,000 books and articles published in academic journals...

Marketing choice...

Arts Professional : Essential Audiences 26 March 2007 Something for Everyone? Niche marketing may be commonplace in the arts but most arts venues offer a range of events. Heather Maitland explores the marketing of choice. One consequence of arts organisations’ work to broaden their audiences, visitors...

Branding 2003...

Your organisation’s identity Heather Maitland provides an overview of the key elements to consider relating to branding How it works Everything about your organisation contributes to its identity – your name and address, the way you answer the telephone, the prices you charge, the building from...