contemporary theatre | Heather Maitland

Copywriting – risky work...

Posted by Heather Maitland in Copywriting on 10 1st, 2001 | Comments Off

Journal of Arts Marketing Issue 03 – October 2001 Raspberry & Peaches How do you signal to the readers of your season brochure that this event is seriously weird? You want to encourage them to take risks but you’d rather not have half the audience stomping out in a huff. Peaches and cream...

Copywriting – contemporary work ex...

Posted by Heather Maitland in Copywriting on 01 1st, 2001 | Comments Off

Journal of Arts Marketing Issue 01 – April 2001 Raspberry & Peaches Why do we seem to find it so difficult to persuade people to experience the arts? Could it be that we are not talking to people in the right way? Almost all audience members need straightforward answers to three straightforward...

about Heather

Heather Maitland is a leading provider of services to help cultural organisations engage with their audiences, visitors and participants.

Tag Cloud

arts education Arts Marketing audience audience data audience development audience research BAME BME box office box office data brand brand awareness branding brand loyalty brand relationship co-creation collaboration contemporary dance contemporary music contemporary theatre Copywriting corporate identity Cultural diversity cultural identity data capture differentiation emarketing evaluation gallery graphic identity logo marketing communications measuring engagement minority ethnic multicultural museum museum marketing partnership public engagement segmentation targeting target markets visitor research visual arts writing copy

WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.

Copywriting – risky work...

Copywriting – contemporary work ex...

Categories

Recent POsts

Tag Cloud