Copywriting – risky work...

Journal of Arts Marketing Issue 03 – October 2001 Raspberry & Peaches How do you signal to the readers of your season brochure that this event is seriously weird? You want to encourage them to take risks but you’d rather not have half the audience stomping out in a huff. Peaches and cream...

Copywriting – contemporary work ex...

Journal of Arts Marketing Issue 01 – April 2001 Raspberry & Peaches Why do we seem to find it so difficult to persuade people to experience the arts? Could it be that we are not talking to people in the right way? Almost all audience members need straightforward answers to three straightforward...