Posted by Heather Maitland in
Copywriting on 10 1st, 2001 |
Comments Off on Copywriting – risky work
Journal of Arts Marketing Issue 03 – October 2001
Raspberry & Peaches
How do you signal to the readers of your season brochure that this event is seriously weird? You want to encourage them to take risks but you’d rather not have half the audience stomping out in a huff. Peaches and cream...