Raspberry & Peaches

How do you signal to the readers of your season brochure that this event is seriously weird? You want to encourage them to take risks but you’d rather not have half the audience stomping out in a huff. Peaches and cream for these copywriters who have been working towards some solutions.

Peaches and Cream…

You can be up front – this gig from Edinburgh’s independent music festival Planet Pop may be harmful to your health …
Only for the true believers … Huckleberry’s blaring Hammond organ, fuzzed-up guitars and heavyweight rhythm section go straight for the heart, blowing your eardrums along the way.

Or, like the Barbican, you can issue an irresistible challenge to your audience:

Feeling pretty confident about contemporary dance? Know your way around? Bring it on. It’s time to leave the comfort zone. i said i shatters everything you ever thought about dance and dancers. Bizarre, breathtaking and as full-on as you can get: expect to go home and rest afterwards…

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Raspberry & Peaches

Why do we seem to find it so difficult to persuade people to experience the arts? Could it be that we are not talking to people in the right way? Almost all audience members need straightforward answers to three straightforward questions: What is it about? What is it like? How am I going to feel when I experience it? In a bid to get us all communicating appropriately, JAM brings you a range of PEACHES to aim for and RASPBERRIES to avoid.

A Big Raspberry to…

The three day contemporary music festival taking place in March in three different towns which refuses to give potential audience members a single word of description of any of the pieces, just the composer and title. We need to tell people what the music will be like, so another raspberry to the leaflet for Jocelyn Pook, which, despite offering in very tiny print (and sideways) a sampler CD, restricts itself to biographical information and name dropping like this…

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