Posted by Heather Maitland in
Copywriting on 07 1st, 2002 |
Comments Off on Copywriting – single minded offers
Journal of Arts Marketing Issue 06 – July 2002
Open to Persuasion
Getting the message across
When First Sport say they are ‘First for replica shirts’, we know instantly what they are offering and to whom.
When 20th Century Fox ask ‘If you had the opportunity, would you?’, we know what Unfaithful...