Differentiation | Heather Maitland

Branding 2008...

Posted by Heather Maitland in Arts Marketing on 01 1st, 2008 | Comments Off

Journal of Arts Marketing Issue 28 – January 2008 Complex relationships abound Heather Maitland discovers that most research into brands is case-study based and here she explains why Branding is well researched: Google Scholar comes up with over 6,000 books and articles published in academic journals...

Marketeum – Turning Interest into ...

Posted by Heather Maitland in Audiences for artforms on 03 1st, 2005 | Comments Off

Marketeum 05 Turning interest into action: reaching the potential visitor Heather Maitland Four out of ten people in the UK have visited a museum or gallery in the past 12 months whereas six out of ten have visited a cinema. But 53% of the people who had not been to a museum or gallery give reasons...

about Heather

Heather Maitland is a leading provider of services to help cultural organisations engage with their audiences, visitors and participants.

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Branding 2008...

Marketeum – Turning Interest into ...

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