Branding 2008...

Journal of Arts Marketing Issue 28 – January 2008 Complex relationships abound Heather Maitland discovers that most research into brands is case-study based and here she explains why Branding is well researched: Google Scholar comes up with over 6,000 books and articles published in academic journals...

Marketeum – Turning Interest into ...

Marketeum 05 Turning interest into action: reaching the potential visitor Heather Maitland Four out of ten people in the UK have visited a museum or gallery in the past 12 months whereas six out of ten have visited a cinema. But 53% of the people who had not been to a museum or gallery give reasons...