Email campaigns...

Journal of Arts Marketing Issue 27 – October 2007 Let’s walk before we run Heather Maitland investigates how we are getting on with our e-mailing campaigns Last autumn, my colleague, Beth Aplin, joined 13 venues’ email lists to see what happened. Although she was playing the role of a dance...

Profiling online ticket buyers...

Journal of Arts Marketing Issue 20 – January 2006 Profiling on-line ticket buyers Each year since 2001, ts.com has sent out email questionnaires to people who purchased tickets from client organisations who want to participate in the research. In 2004, we joined forces to explore in more detail...