Posted by Heather Maitland in Communications
on 10 1st, 2007 | Comments Off
Journal of Arts Marketing Issue 27 – October 2007
Let’s walk before we run
Heather Maitland investigates how we are getting on with our e-mailing campaigns
Last autumn, my colleague, Beth Aplin, joined 13 venues’ email lists to see what happened. Although she was playing the role of a dance...