Measuring engagement pt II...

Arts Professional: Essential Audiences 30 June 2008 More about measuring engagement I have found myself thinking a lot recently about how cultural organisations can measure the way that audiences, visitors and participants experience what they have to offer. It all started when I discovered that Scottish...

Customer experience...

Journal of Arts Marketing Issue 23 – October 2006 Customer experience Heather Maitland warns about making assumptions when researching your customers’ experience Researching how satisfied people are with the experience your organisation offers is not straightforward. It is all too easy to research...

Copywriting – single minded offers...

Journal of Arts Marketing Issue 06 – July 2002 Open to Persuasion Getting the message across When First Sport say they are ‘First for replica shirts’, we know instantly what they are offering and to whom. When 20th Century Fox ask ‘If you had the opportunity, would you?’, we know what Unfaithful...